Micro and macro economic factors affecting Investment
Macro economics factors is the field of economics that studies the behavior of economy as a whole and not on just specific companies , but entire industries and economies.
Micro economic factors closely integrated to the company performance. It is the
study of decisions that people and businesses make regarding the allocation of
resources and prices of goods and services. This means also taking into account
taxes and regulations created by governments. Microeconomics focuses on supply
and demand and other forces that determine the price levels seen in the
economy. For example, microeconomics would look at how a specific company could
maximize it's production and capacity so it could lower prices.
An investor should have well awareness about the performance of the company. Micro economics tightly connect with the product, cost and demand in the market, that should affect the company and profit to a great extend. Company sales growth, cost of sales,
capital allocation, debt increase or decrease, market monopoly all covering
under micro economic.
As a value investor, keep avoiding the macro economic factors because it
does have nothing to do for us. Keep an eye on such events to get best business
in a best price. It is clearly a temporary behavior and would change back to
normal.
Any changes
in micro economic factors affect to the root of a company and its performance.
As a value investor, it is advisable to keep track on a company on the basis of
influential micro economic factors like what legend investor Warren Buffet does.